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Posts Tagged ‘Video marketing’

California Budget 2014

What is the status California budget for 2014 Read the rest of this entry »

Power of Collaborative Diversity

Mr. John (Giancarlo) Meazzo, M.A GMA’s President  provides executive coaching in financial management, operations and business management.   He always shares business concepts and theories with his clients.

To achieve success, business owners need the expertise of other professionals in the various disciplines of business.   Example of this concept: American and British mathematicians were brought together to decode the secret codes of the German electro-mechanical device called Enigma.   These mathematicians were unable to decipher the codes.   Later the secret service brought professionals together from different walks of life such as professors, crossword enthusiasts, linguists, and chess champions to crack a secret coded Nazi device.  They decoded the Enigma codes three times!   This is an example of the power of collaborative diversity.

Power of Collaborative Diversity offers individuals an opportunity to create plans for change at the organizational level.  It allows for a deepened awareness of how your own thinking, experiences, and beliefs can either hinder or contribute to success.  The goal is to benefit from a collaborative, systematic approach to assessment, visioning, and planning for change.  Organizations that are committed to leveraging diversity will tap into the richness of multiple viewpoints, create supportive learning- centered work environments, and ultimately multiply their capacity to achieve their mission.

Stagnating, uncertain of the future?  No direction, no goals, feel like you slipped into a fog bank or the doldrums?    Success is made of phases.  Motivation is key for survival and success.  Motivation will drive (spark) your spirit, soul and heart to want to succeed.   You need to be your own catalyst.   You need to want to make something happen.  Nothing will happen unless you want it and make it happen.  Collaborative diversity is a tool used to plan success such as in Strategic planning (a key element to you’re your success).  It is just but a phase in the hierarchy of success planning.

“Power of Collaborative Diversity brings together in a three dimensional model the diversity of experiences that are present as a result of cultures, ethnicities, educational and professional background as well as the breadth and depth of the levels of intelligence, knowledge and experience.   The result is an interlaced collaborative exchange of thought and ideas that bring about solutions to problems and changes in the standard methods and thoughts”  quote of Giancarlo Meazzo, M.A.


 

Videos for websites a key marketing tool

GMA – Multimedia Marketing Services (GMA-MMS) specializes in web based public relations and internet based multimedia services.  Companies should plan for a maximum online exposure through the use of increasingly popular social networking forums, search engine and viral marketing, as well as traditional PR services that can be used in online and print media.  Mr. John (Giancarlo) Meazzo, M.A. President of GMA3000.COM has provided support to his MMS colleagues with the financial management segment of this service.

 

It is our belief that with a well-researched and creatively-executed marketing plan, any business can stand to benefit greatly.  Whether your goal is to increase leads, or simply build community, the possibilities are vast when it comes to reaching those goals through the newest online networking trends.

For website development, professionals that you hire should work seamlessly to ensure that your marketing goals are considered with your professional web design. This also allows the marketing team to maintain your website and social networking accounts efficiently.

Video Services

Now is the time for quality video marketing on your website and for marketing your products and services on the internet.  Corporate video production services have burgeoned over the past few years and because of this, for many corporate websites that do not have a web based video production, the primary message of the company is simply not getting across.

 

A web video can provide a company with the means to communicate compelling, entertaining and educational marketing messages.  There has been tremendous development in the web sphere but unfortunately as good as that has been attention spans of visitors have dropped. If you don’t provide something interesting on your website for your visitor to watch remember that many decided whether to stay on your site within the first few seconds so if you need to get a message across, get it across fast!

Online video messages have been proven to hold visitor attention and enhance bottom line results dramatically. With a simple click a web video can convey all the information you need to get across in a clear concise fashion, and don’t forget that they will work 24/7! Bring out the full marketing potential of your website by employing the services of a corporate video production company.

Many companies still believe that corporate video production is a big budget item however this does not need to be the case as even low budget projects can be very effective.   Sure, you can film your own production very cheaply using an inexpensive high definition camera but what do you do next? Example: Post production skills can be taught, but more often than not are naturally present.   Editing an hour of video into a 30 second film clip is a challenging task and only those with experience can really make this work effectively.

There is nothing that stirs emotions better than a video on a website. Capitalize on this and enhance your website by adding GMA-MMS custom-created videos!  Online videos make your website more engaging to your customers and more unique than your competitors.   Custom videos are one of the best ways to increase your exposure on online video websites such as YouTube.

 

Just how important is adding videos to your website in 2011?

“If you don’t have video and your competition does…we are suddenly going to see a big shift in search engine rankings…”  Bruce Clay, Internet Marketing Guru.

Once you have your film you then need to ‘enable’ it for the web. Video cameras record in several CODECs (coder-decoder) and the files they produce are far too big to be uploaded to the web. They first need to be compressed to a smaller file format such as H.264, Mpeg2, Avi or Mov for example, and then converted (compressed again) to a format that can be easily viewed in a web browser.  Many video sharing social websites can do this for you, but the resultant Flash video file you see may well disappoint. A lot of compression and re-compression leads to a loss of ‘quality’ and this could affect your company credibility.

Corporate video production companies not only have the knowledge of ‘compression’ which leads to improved web quality videos, but also the right professional software to help them make that happen. They also know how to ‘film’ the original high quality footage which will end up on the web, as opposed to non professional attempts – hence the expression ‘garbage in – garbage out’.

Custom video benefits:

•           Add engaging content to your website

•           Improve search engine visibility

•           Add videos to YouTube, Yahoo Video, and other websites (over 300)

•           Include custom videos in your email marketing design and landing page design

•           Videos are exceptionally popular

•           Videos are ‘sticky’, keeping people on your website or landing page longer

•           Videos allow you to reach many more people (potential customers or business leads)

•           Allows you to build your brand

•           Creates a relationship with your viewers

•           Creating more traffic to your website can mean more sales and income

•           Videos are ‘viral’ in nature meaning that if one person likes it, it can be promoted everywhere and anywhere in the world

•           Video is popular with search engines making it easier for people to find

 

More video information

 

Video Marketing, the Internet and Network Marketing have all come together in an explosive way to assist you to generate leads and traffic to your websites.  Your online video production has to be about educating your viewer. It is about positioning you as the expert… “the go to person”. These are just a few samples of the possible calls to action that you should have to make your video effective on the Internet:

 

  • Call specific phone numbers
  • Get a Free Trial of your product
  • Make an appointment now!
  • Send the presentation to a friend
  • Fill a Form – to set up an appointment with your company
  • Add to CART

 

GMA-MMS – Services Provided:

•           Script development

•           Story boarding of the presentation

•           Video Shooting

•           Video Editing

•           Voice Narration production

•           Music creating and/or implementation

•           Website Video Integration

•           Video Production Development Process

•           Custom music, text layovers, and voice-over options

 

Post Video natural processes:

 

•           Distribution to Google Video, YouTube and other video sites (over 40)

•           Search engine optimization of your video

 

GMA-MMS creates affordable custom videos for your website using your still photography and our stock video.  We can produce a high quality video, showcasing your property and delighting your visitors.  Watch your conversion rates soar while attracting more customers to your website.  GMA-MMS can also do on-site custom video shoots and custom professional photography.

 

Marcus J. Meazzo B.A., Director of Brand Marketing and Elena S. Meazzo, Media Producer, Salvatore Parisi, Director of Web Development, have over 40 years of combined multimedia marketing experience.  They have provided a large number of small to large companies with strategic multimedia marketing support.   The services include from branding to video production to social media marketing.   They are an integral component of GMA outsource and business support services. Services are provided under GMA-MMS and under Open Door Creatives.

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