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Posts Tagged ‘Consultancy’

Marketing and Sales – Increase Revenues with the most efficient and cost effective methods

Businesses have an inherent need to maintain and increase sales.   Sales (or client base) are typically affected and reduced by attrition which is a result of competition, pricing, quality of products, status or the economy, etc.   Mr. John (Giancarlo) Meazzo, M.A. President of GMA3000.COM, has an established strategic alliance with “Open Door Creatives (ODC)” a multi media marketing firm that works seamlessly with GMA’s financial professionals.    The reason of this long term relationship with ODC stemmed from GMA’s clear understanding that during bad economies (depression or recession) many businesses falter and fail.   For survival, businesses must have the support of a leading edge multimedia marketing company.  Hence GMA’s strategic alliances to complement GMA’s core business services.     One of the typical advices to our clients is to reduce operating costs and increase marketing and sales budgets.   Likewise, new businesses need to develop a strong marketing and sales strategy.  A prerequisite is a well thought out branding tactic that includes 1) Brand Positioning, 2) Opportunity Identification and 3) Brand Architecture.

With fixed budgets, obtaining the must results for the least amount of money, time and effort is key.   Understanding the multimedia marketing options and return on investments is a means to success.   The dilemma is how and where to invest the marketing and sales budgets.  Here are the typical choices:

 

Historical Core Methods:

  • Print ads (magazines, newspapers)
  • Mailers (mail delivery
  • Flyers (typically inserts in newspapers – or direct distribution)
  • Radio or TV advertising
  • Telemarketing
  • Direct sales (door to door)
  • Public relations (developing name recognition, not necessarily sales)
  • Professional brand development
  • Promotions
  • Publishing of articles and books
  • Speaking Engagements
  • Workshops and Seminars
  • Forums (typically under 12 attendees)
  • Trade shows
  • Attending specialty events
  • Event marketing, product launches
  • Donated services through events, non profit events

 

New Century Methods (with the advent of Internet)

  • Websites – search engine optimization
  • E-Mail campaign/marketing
  • Webinars – Increase awareness of your product and services
  • Social Media Marketing – Such as sites like Twitter, MySpace, Facebook, LinkedIn
  • Development of Microsites or Fan pages in Social Media sites
  • Blogs, Podcasts, Vodcasts, Forums (internet based)
  • Streaming TV web based
  • Ebooks
  • Affiliate programs

 

Marketing Plan

Before you begin with your marketing plan we suggest a “brainstorming” session with a multimedia marketing specialist (get the best, a guru such as Marcus J. Meazzo of ODC) and a Financial Executive (contract CFO).    The marketing plan should be precise, quantifiable and achievable.  Once the plan is decided, it should be placed in a manageable project management type of format such as a GANTT chart.  It should be broken down to small “bite size” steps, with time tables, responsibility, hours or days each step will take, etc.    Once this is accomplished you will have a “road map” on how to achieve your marketing goals.

 

The key to a successful marketing and sales team is to bring the right professionals together.   As a team GMA’s marketing and sales professionals bring the power of collaborative diversity typically not found by hiring professionals from different sources (various competing consulting companies).  As a collaborative team from one company, our professionals work cohesively to resolve marketing and sales problems and/or develop systems, methods and ideas for their optimization.   Engaging consultants from various sources may be counterproductive.  Our team of consultants in various disciplines including accounting and finance support the creative group of professionals.  .

 

Marcus J. Meazzo B.A., Director of Brand Marketing and Elena S. Meazzo, Media Producer, Salvatore Parisi, Director of Web Development, have over 40 years of combined multimedia marketing experience.  They have provided a large number of small to large companies with strategic multimedia marketing support.   The services include from branding to video production to social media marketing.   They are an integral component of GMA outsource and business support services.  Services are provided under GMA-MMS and under Open Door Creatives.

 

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