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Posts Tagged ‘Business Consultants’

Power of Collaborative Diversity

Mr. John (Giancarlo) Meazzo, M.A GMA’s President  provides executive coaching in financial management, operations and business management.   He always shares business concepts and theories with his clients.

To achieve success, business owners need the expertise of other professionals in the various disciplines of business.   Example of this concept: American and British mathematicians were brought together to decode the secret codes of the German electro-mechanical device called Enigma.   These mathematicians were unable to decipher the codes.   Later the secret service brought professionals together from different walks of life such as professors, crossword enthusiasts, linguists, and chess champions to crack a secret coded Nazi device.  They decoded the Enigma codes three times!   This is an example of the power of collaborative diversity.

Power of Collaborative Diversity offers individuals an opportunity to create plans for change at the organizational level.  It allows for a deepened awareness of how your own thinking, experiences, and beliefs can either hinder or contribute to success.  The goal is to benefit from a collaborative, systematic approach to assessment, visioning, and planning for change.  Organizations that are committed to leveraging diversity will tap into the richness of multiple viewpoints, create supportive learning- centered work environments, and ultimately multiply their capacity to achieve their mission.

Stagnating, uncertain of the future?  No direction, no goals, feel like you slipped into a fog bank or the doldrums?    Success is made of phases.  Motivation is key for survival and success.  Motivation will drive (spark) your spirit, soul and heart to want to succeed.   You need to be your own catalyst.   You need to want to make something happen.  Nothing will happen unless you want it and make it happen.  Collaborative diversity is a tool used to plan success such as in Strategic planning (a key element to you’re your success).  It is just but a phase in the hierarchy of success planning.

“Power of Collaborative Diversity brings together in a three dimensional model the diversity of experiences that are present as a result of cultures, ethnicities, educational and professional background as well as the breadth and depth of the levels of intelligence, knowledge and experience.   The result is an interlaced collaborative exchange of thought and ideas that bring about solutions to problems and changes in the standard methods and thoughts”  quote of Giancarlo Meazzo, M.A.


 

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Marketing and Sales – Increase Revenues with the most efficient and cost effective methods

Businesses have an inherent need to maintain and increase sales.   Sales (or client base) are typically affected and reduced by attrition which is a result of competition, pricing, quality of products, status or the economy, etc.   Mr. John (Giancarlo) Meazzo, M.A. President of GMA3000.COM, has an established strategic alliance with “Open Door Creatives (ODC)” a multi media marketing firm that works seamlessly with GMA’s financial professionals.    The reason of this long term relationship with ODC stemmed from GMA’s clear understanding that during bad economies (depression or recession) many businesses falter and fail.   For survival, businesses must have the support of a leading edge multimedia marketing company.  Hence GMA’s strategic alliances to complement GMA’s core business services.     One of the typical advices to our clients is to reduce operating costs and increase marketing and sales budgets.   Likewise, new businesses need to develop a strong marketing and sales strategy.  A prerequisite is a well thought out branding tactic that includes 1) Brand Positioning, 2) Opportunity Identification and 3) Brand Architecture.

With fixed budgets, obtaining the must results for the least amount of money, time and effort is key.   Understanding the multimedia marketing options and return on investments is a means to success.   The dilemma is how and where to invest the marketing and sales budgets.  Here are the typical choices:

 

Historical Core Methods:

  • Print ads (magazines, newspapers)
  • Mailers (mail delivery
  • Flyers (typically inserts in newspapers – or direct distribution)
  • Radio or TV advertising
  • Telemarketing
  • Direct sales (door to door)
  • Public relations (developing name recognition, not necessarily sales)
  • Professional brand development
  • Promotions
  • Publishing of articles and books
  • Speaking Engagements
  • Workshops and Seminars
  • Forums (typically under 12 attendees)
  • Trade shows
  • Attending specialty events
  • Event marketing, product launches
  • Donated services through events, non profit events

 

New Century Methods (with the advent of Internet)

  • Websites – search engine optimization
  • E-Mail campaign/marketing
  • Webinars – Increase awareness of your product and services
  • Social Media Marketing – Such as sites like Twitter, MySpace, Facebook, LinkedIn
  • Development of Microsites or Fan pages in Social Media sites
  • Blogs, Podcasts, Vodcasts, Forums (internet based)
  • Streaming TV web based
  • Ebooks
  • Affiliate programs

 

Marketing Plan

Before you begin with your marketing plan we suggest a “brainstorming” session with a multimedia marketing specialist (get the best, a guru such as Marcus J. Meazzo of ODC) and a Financial Executive (contract CFO).    The marketing plan should be precise, quantifiable and achievable.  Once the plan is decided, it should be placed in a manageable project management type of format such as a GANTT chart.  It should be broken down to small “bite size” steps, with time tables, responsibility, hours or days each step will take, etc.    Once this is accomplished you will have a “road map” on how to achieve your marketing goals.

 

The key to a successful marketing and sales team is to bring the right professionals together.   As a team GMA’s marketing and sales professionals bring the power of collaborative diversity typically not found by hiring professionals from different sources (various competing consulting companies).  As a collaborative team from one company, our professionals work cohesively to resolve marketing and sales problems and/or develop systems, methods and ideas for their optimization.   Engaging consultants from various sources may be counterproductive.  Our team of consultants in various disciplines including accounting and finance support the creative group of professionals.  .

 

Marcus J. Meazzo B.A., Director of Brand Marketing and Elena S. Meazzo, Media Producer, Salvatore Parisi, Director of Web Development, have over 40 years of combined multimedia marketing experience.  They have provided a large number of small to large companies with strategic multimedia marketing support.   The services include from branding to video production to social media marketing.   They are an integral component of GMA outsource and business support services.  Services are provided under GMA-MMS and under Open Door Creatives.

 

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Surviving a Recession or Reduction in Business Sales

Is your bottom line getting smaller? Are you concerned about the future of your business?  Mr. John (Giancarlo) Meazzo, President of GMA3000.COM, the guru of budgeting and financial management and planning has assisted companies in strategizing ways to increase revenues and decrease costs.  Without experience the typical business owner or leader will not be ready for the financial economic impact.  Learn what the best businesses are doing to survive the recession. Not every manager is educated or trained to take measures to maintain the financial viability of the business. In bad times be proactive rather than reactive in using profit improvement and advanced cost reduction methods.  Business should be ready with a defined plan on ways to reduce costs in the event in permanent reductions in business sales.   The plan should comprise the cost reduction in phases or priorities. The reductions may be cutback in management salaries; voluntary unpaid leave of absence; find savings opportunities, such as buying vs. leasing (e.g. PR time clocks; postage stamp machine, etc.); reviewing telephone services and contract services;

You should always look ahead, understand the economy and change the course of   operations and possibly your mission, if necessary for financial survival. Here are the main opportunities: Maximize your cash flow quickly; Reduce your costs rapidly; Coach your team on how to control costs; Make your staff part of the solution.

At times it is hard for management to determine how to cut costs and what to cut. An independent consultant without any attachments to people or operations can suggest obvious ways to reduce costs. In theory when a company is having financial problems, it reduces operating costs and increase marketing and sales costs. Bringing additional revenues may be one of the best ways to maintain fiscal stability. Just consider some of the cost and saving statistics of specialist in the cost reduction management industry:

• Up to 20% of profits may be spent on excessive supplier charges

• A high percentages of NNN commercial leases include overcharges by their landlords

• Approximately 70 % of businesses pay more than they should for basic utility services

• Nearly 9 out of 10 telecommunications audits result in lower rates and/or reduced costs

Managers always look at reduction of everyday business costs as part of their responsibilities.  Many operational costs such as salaries, rent, typically occupy the mind of most managers and financial officers. But the amount paid for healthcare, energy, and telecommunications is often not looked at by administration. The reason? Most companies simply don’t have the knowhow and internal resources to undertake an in-depth audit of their operating costs.

GMA’s consultants know where cost reductions can bring more dollars to the bottom line. These cost reduction experts generally start with a comprehensive audit – usually at no cost to the client – with the goal of reducing costs without impacting the quality of a company’s service or operation. Consultants can potentially help a business to eliminate waste and save thousands of dollars yearly.

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