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Marketing and Sales

Assisting Clients with Web Design and Social Media

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The Difference Between a Blog and CMS?

This was obtained from:

http://codex.wordpress.org/Introduction_to_Blogging#Managing_Comments

 

Software that provides a method of managing your website is commonly called a CMS or “Content Management System”. Many blogging software programs are considered a specific type of CMS. They provide the features required to create and maintain a blog, and can make publishing on the internet as simple as writing an article, giving it a title, and organizing it under (one or more) categories. While some CMS programs offer vast and sophisticated features, a basic blogging tool provides an interface where you can work in an easy and, to some degree, intuitive manner while it handles the logistics involved in making your composition presentable and publicly available. In other words, you get to focus on what you want to write, and the blogging tool takes care of the rest of the site management.

WordPress is one such advanced blogging tool and it provides a rich set of features. Through its Administration Panels, you can set options for the behavior and presentation of your weblog. Via these Administration Panels, you can easily compose a blog post, push a button, and be published on the internet, instantly! WordPress goes to great pains to see that your blog posts look good, the text looks beautiful, and the html code it generates conforms to web standards.

If you’re just starting out, read Getting Started with WordPress, which contains information on how to get WordPress set up quickly and effectively, as well as information on performing basic tasks within WordPress, like creating new posts or editing existing ones.

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Why 50% of businesses fail the first year and 95% the first 5 years

The U.S. Small Business Administration has seen lots of small businesses come and, unfortunately, go.   According to the SBA, over 50% of small businesses fail in the first year and 95% fail within the first five years. Why? What goes wrong?
In his book Small Business Management, Michael Ames gives the following reasons for small business failure:

1. Lack of experience
2. Insufficient capital (money)
3. Poor location
4. Poor inventory management
5. Over-investment in fixed assets
6. Poor credit arrangements
7. Personal use of business funds
8. Unexpected growth
9. Competition
10. Low sales

“These figures aren’t meant to scare you, but to prepare you for the rocky path ahead. It’s true that there are many reasons not to start your own business. But for the right person, the advantages of business ownership far outweigh the risks. You will be your own boss. Hard work and long hours directly benefit you, rather than increasing profits for someone else. Earning and growth potential are far greater. A new venture is as exciting as it is risky. Running a business provides endless challenge and opportunities for learning.”

Having the support such as a contract team of professionals, such as seasoned “C” level (e.g. CFO, CEO, COO) consultants in the field of finance, marketing and sales professional, legal and tax adviser is key to pass the 5 year hurdle!  GMA is here to assist your company in developing and executing strategic plans and management;  Develop safeguards and plan for permanent reductions in sales volumes if needed and much more.   Be proactive!

 

To obtain a quote or is you would like one of our executives to contact you, please call 1-310-228-7721 or send us an email with your needs by clicking this link

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Corporate Branding and Social Media

Social media marketing is used to drive traffic to your website.  If the website is not professionally prepared and it does not properly convey your mission, products and services (among other key elements), it will fail. The key is to have a well branded website.   Mr. John (Giancarlo) Meazzo, M.A. President of GMA3000.COM, understands the importance of corporate branding and always coaches GMA’s clients on this subject.   Investing in hiring the services of a professional is extremely important for the success of your website.  The logo, the colors, layout, content, menus and other website components have to be well thought out and planned.

Branding is only the creation of a logo but includes key subjects such as websites, advertising, stationery, customer service, disclosure of mission, packaging, quality of products and services. The strategy is to portray a positive image to a concept and idea which will result in clients connecting with a positive impact when they see or hear anything related to the brand.   Branding needs to exploit new technology.  A company website is a crucial channel for any modern corporation regardless of size. If the corporation is not accessible on the Internet, it does not exist! The more professional the website, the better the perception among the Internet savvy modern customer.  Bring the corporate brand to life through a well-executed marketing activities, and make sure the overall messages are clear, relevant and consistent, to the target audiences.

 

Brand Development Products

3D Art & design

Brochure Design

Business Card Design

Catalog Design

Custom Logo Design

Illustrations

Letterhead Design

Poster Design

 

Social Media and Blogs

 

We create accounts for you on social networking websites such as Facebook, MySpace, YouTube and LinkedIn.   We as marketers are infiltrating that community; you have to be very careful when selling your products. If you come off as a pushy salesperson nobody will buy from you.  So when you join social network, become a helpful member of the community.  If you are totally new to marketing than make friends and ask questions, you would be surprised just how much good help you can get from people.

 

Enter Blogs – Instead of adding links to your business opportunity, start a blog and use your blog as your personal billboard. With a blog you can pretty much sell what you want, write what you want basically you can be yourself.  Blogging is the easiest way for someone to get on the internet with no html knowledge and start building a business.  Your blog is your point of view its basically represents you.  Blogging is a new concept of inbound marketing in contrast with outbound marketing (advertising, direct marketing, cold calling, the ads you see in newspapers and on TV).   People are searching for your products and services continuously, every single second. The question is, are they able to find you or your competition? People use search engines to choose of millions of searches per minute. They read blogs and they tap their social networks to find answers.  In reality inbound marketing is about making it simple for people to find what you have to offer online.

 

Blogging and social networking go hand in hand – To get the most out of blogging and social networks you should use a self-hosted wordpress blog.  There is a general consensus and a fact, that wordpress is the best blogging platform online to operate a business. Unfortunately you will need a self hosted blog if you want to use wordpress to its full potential.  You can get a hosting account and blog for about $10 a month.   Based on recent surveys, the cost of inbound marketing is approximately 60% lower in cost than with the typical outbound marketing techniques.  Companies that blog generate 50% to 60% more visitor traffic.   Just ensure that at the end of the blogs you use “call to action” links such invitations to webinars.   For those that invest resources in developing blogs, the blogs can be brought together into an e-book.

 

Leverage social media such as blogs, bookmarking sites, feeds, video sites and networking websites to increase targeted website traffic.  Also there are two elements to inbound marketing:  on-page optimization and off-page optimization.   On-page search engine optimization (SEO) refers to the elements on your site such as meta tags, page title, descriptions, and alt tags. Off-page SEO, on the other hand, refers to the number of inbound links you can accumulate, and they will bump up you up on the search engines, and place you high on the results pages.

 

Social Media

 

Want to start a branding wave? Need to launch a new product? Don`t want to be overshadowed by your competitors? Or do you want a hip place where new and existing clients can see your current offers, blogs?

The amazing cultural fact of social media networking is the word-of-mouth tool of the internet. The fact is that most people like to be in-the limelight, ideally ahead of the crowd, foster an increasing circle of friends, and have interesting discussions about their personal and business subjects.

 

According to Nielsen research in 2009, the social networks have now surpassed e-mail in usage. This research states that now 2/3 of the internet population visit social networking sites. GMA-MMS will build your presence, connect with the people.

 

Social Media Sites are Twitter, MySpace, Facebook, LinkedIn, Del.icio.us, Stumbleupon, Digg, Reddit and many more.  These sites provide numerous ways for subscribers to interact such as instant messaging, file sharing, discussion groups, email, blogging, video and voice chat.  These online communities have conversations which are fully transparent.  You need to be involved to ensure that the online brand opinion has a positive impact. The Social Media is influencing brands whether their owners are aware of it or not.

However you must remember to treat these communities as your equal, as they are not the almost captive audience you used to advertise to before.  Your social media image needs to be in tune with the medium of social media, which is current, catchy, informative and fun.   To engage with the Social Media and at the same time have a positive effect on your Search Engine Optimization you should set up a social bookmarking campaign.

These are when a person shares with his/her network some snippet of interest which links back to the original source.  These bookmarks have the double effect of creating buzz within the social media and also building worthwhile incoming links back to your website.  Social bookmarks should be done like any links or media impact at the right pace.

 

In terms of total number of internet users by 2013, BMI-T expects that online searches, accessing e-mail, sharing personal content, reading news or articles and watching short video clips will be the highest performing online activities.

Marcus J. Meazzo B.A., Director of Brand Marketing and Elena S. Meazzo, Media Producer, Salvatore Parisi, Director of Web Development, have over 40 years of combined multimedia marketing experience.  They have provided a large number of small to large companies with strategic multimedia marketing support.   The services include from branding to video production to social media marketing.   They are an integral component of GMA outsource and business support services. Services are provided under GMA-MMS and under Open Door Creatives.

 

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Videos for websites a key marketing tool

GMA – Multimedia Marketing Services (GMA-MMS) specializes in web based public relations and internet based multimedia services.  Companies should plan for a maximum online exposure through the use of increasingly popular social networking forums, search engine and viral marketing, as well as traditional PR services that can be used in online and print media.  Mr. John (Giancarlo) Meazzo, M.A. President of GMA3000.COM has provided support to his MMS colleagues with the financial management segment of this service.

 

It is our belief that with a well-researched and creatively-executed marketing plan, any business can stand to benefit greatly.  Whether your goal is to increase leads, or simply build community, the possibilities are vast when it comes to reaching those goals through the newest online networking trends.

For website development, professionals that you hire should work seamlessly to ensure that your marketing goals are considered with your professional web design. This also allows the marketing team to maintain your website and social networking accounts efficiently.

Video Services

Now is the time for quality video marketing on your website and for marketing your products and services on the internet.  Corporate video production services have burgeoned over the past few years and because of this, for many corporate websites that do not have a web based video production, the primary message of the company is simply not getting across.

 

A web video can provide a company with the means to communicate compelling, entertaining and educational marketing messages.  There has been tremendous development in the web sphere but unfortunately as good as that has been attention spans of visitors have dropped. If you don’t provide something interesting on your website for your visitor to watch remember that many decided whether to stay on your site within the first few seconds so if you need to get a message across, get it across fast!

Online video messages have been proven to hold visitor attention and enhance bottom line results dramatically. With a simple click a web video can convey all the information you need to get across in a clear concise fashion, and don’t forget that they will work 24/7! Bring out the full marketing potential of your website by employing the services of a corporate video production company.

Many companies still believe that corporate video production is a big budget item however this does not need to be the case as even low budget projects can be very effective.   Sure, you can film your own production very cheaply using an inexpensive high definition camera but what do you do next? Example: Post production skills can be taught, but more often than not are naturally present.   Editing an hour of video into a 30 second film clip is a challenging task and only those with experience can really make this work effectively.

There is nothing that stirs emotions better than a video on a website. Capitalize on this and enhance your website by adding GMA-MMS custom-created videos!  Online videos make your website more engaging to your customers and more unique than your competitors.   Custom videos are one of the best ways to increase your exposure on online video websites such as YouTube.

 

Just how important is adding videos to your website in 2011?

“If you don’t have video and your competition does…we are suddenly going to see a big shift in search engine rankings…”  Bruce Clay, Internet Marketing Guru.

Once you have your film you then need to ‘enable’ it for the web. Video cameras record in several CODECs (coder-decoder) and the files they produce are far too big to be uploaded to the web. They first need to be compressed to a smaller file format such as H.264, Mpeg2, Avi or Mov for example, and then converted (compressed again) to a format that can be easily viewed in a web browser.  Many video sharing social websites can do this for you, but the resultant Flash video file you see may well disappoint. A lot of compression and re-compression leads to a loss of ‘quality’ and this could affect your company credibility.

Corporate video production companies not only have the knowledge of ‘compression’ which leads to improved web quality videos, but also the right professional software to help them make that happen. They also know how to ‘film’ the original high quality footage which will end up on the web, as opposed to non professional attempts – hence the expression ‘garbage in – garbage out’.

Custom video benefits:

•           Add engaging content to your website

•           Improve search engine visibility

•           Add videos to YouTube, Yahoo Video, and other websites (over 300)

•           Include custom videos in your email marketing design and landing page design

•           Videos are exceptionally popular

•           Videos are ‘sticky’, keeping people on your website or landing page longer

•           Videos allow you to reach many more people (potential customers or business leads)

•           Allows you to build your brand

•           Creates a relationship with your viewers

•           Creating more traffic to your website can mean more sales and income

•           Videos are ‘viral’ in nature meaning that if one person likes it, it can be promoted everywhere and anywhere in the world

•           Video is popular with search engines making it easier for people to find

 

More video information

 

Video Marketing, the Internet and Network Marketing have all come together in an explosive way to assist you to generate leads and traffic to your websites.  Your online video production has to be about educating your viewer. It is about positioning you as the expert… “the go to person”. These are just a few samples of the possible calls to action that you should have to make your video effective on the Internet:

 

  • Call specific phone numbers
  • Get a Free Trial of your product
  • Make an appointment now!
  • Send the presentation to a friend
  • Fill a Form – to set up an appointment with your company
  • Add to CART

 

GMA-MMS – Services Provided:

•           Script development

•           Story boarding of the presentation

•           Video Shooting

•           Video Editing

•           Voice Narration production

•           Music creating and/or implementation

•           Website Video Integration

•           Video Production Development Process

•           Custom music, text layovers, and voice-over options

 

Post Video natural processes:

 

•           Distribution to Google Video, YouTube and other video sites (over 40)

•           Search engine optimization of your video

 

GMA-MMS creates affordable custom videos for your website using your still photography and our stock video.  We can produce a high quality video, showcasing your property and delighting your visitors.  Watch your conversion rates soar while attracting more customers to your website.  GMA-MMS can also do on-site custom video shoots and custom professional photography.

 

Marcus J. Meazzo B.A., Director of Brand Marketing and Elena S. Meazzo, Media Producer, Salvatore Parisi, Director of Web Development, have over 40 years of combined multimedia marketing experience.  They have provided a large number of small to large companies with strategic multimedia marketing support.   The services include from branding to video production to social media marketing.   They are an integral component of GMA outsource and business support services. Services are provided under GMA-MMS and under Open Door Creatives.

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Marketing and Sales – Increase Revenues with the most efficient and cost effective methods

Businesses have an inherent need to maintain and increase sales.   Sales (or client base) are typically affected and reduced by attrition which is a result of competition, pricing, quality of products, status or the economy, etc.   Mr. John (Giancarlo) Meazzo, M.A. President of GMA3000.COM, has an established strategic alliance with “Open Door Creatives (ODC)” a multi media marketing firm that works seamlessly with GMA’s financial professionals.    The reason of this long term relationship with ODC stemmed from GMA’s clear understanding that during bad economies (depression or recession) many businesses falter and fail.   For survival, businesses must have the support of a leading edge multimedia marketing company.  Hence GMA’s strategic alliances to complement GMA’s core business services.     One of the typical advices to our clients is to reduce operating costs and increase marketing and sales budgets.   Likewise, new businesses need to develop a strong marketing and sales strategy.  A prerequisite is a well thought out branding tactic that includes 1) Brand Positioning, 2) Opportunity Identification and 3) Brand Architecture.

With fixed budgets, obtaining the must results for the least amount of money, time and effort is key.   Understanding the multimedia marketing options and return on investments is a means to success.   The dilemma is how and where to invest the marketing and sales budgets.  Here are the typical choices:

 

Historical Core Methods:

  • Print ads (magazines, newspapers)
  • Mailers (mail delivery
  • Flyers (typically inserts in newspapers – or direct distribution)
  • Radio or TV advertising
  • Telemarketing
  • Direct sales (door to door)
  • Public relations (developing name recognition, not necessarily sales)
  • Professional brand development
  • Promotions
  • Publishing of articles and books
  • Speaking Engagements
  • Workshops and Seminars
  • Forums (typically under 12 attendees)
  • Trade shows
  • Attending specialty events
  • Event marketing, product launches
  • Donated services through events, non profit events

 

New Century Methods (with the advent of Internet)

  • Websites – search engine optimization
  • E-Mail campaign/marketing
  • Webinars – Increase awareness of your product and services
  • Social Media Marketing – Such as sites like Twitter, MySpace, Facebook, LinkedIn
  • Development of Microsites or Fan pages in Social Media sites
  • Blogs, Podcasts, Vodcasts, Forums (internet based)
  • Streaming TV web based
  • Ebooks
  • Affiliate programs

 

Marketing Plan

Before you begin with your marketing plan we suggest a “brainstorming” session with a multimedia marketing specialist (get the best, a guru such as Marcus J. Meazzo of ODC) and a Financial Executive (contract CFO).    The marketing plan should be precise, quantifiable and achievable.  Once the plan is decided, it should be placed in a manageable project management type of format such as a GANTT chart.  It should be broken down to small “bite size” steps, with time tables, responsibility, hours or days each step will take, etc.    Once this is accomplished you will have a “road map” on how to achieve your marketing goals.

 

The key to a successful marketing and sales team is to bring the right professionals together.   As a team GMA’s marketing and sales professionals bring the power of collaborative diversity typically not found by hiring professionals from different sources (various competing consulting companies).  As a collaborative team from one company, our professionals work cohesively to resolve marketing and sales problems and/or develop systems, methods and ideas for their optimization.   Engaging consultants from various sources may be counterproductive.  Our team of consultants in various disciplines including accounting and finance support the creative group of professionals.  .

 

Marcus J. Meazzo B.A., Director of Brand Marketing and Elena S. Meazzo, Media Producer, Salvatore Parisi, Director of Web Development, have over 40 years of combined multimedia marketing experience.  They have provided a large number of small to large companies with strategic multimedia marketing support.   The services include from branding to video production to social media marketing.   They are an integral component of GMA outsource and business support services.  Services are provided under GMA-MMS and under Open Door Creatives.

 

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Surviving a Recession or Reduction in Business Sales

Is your bottom line getting smaller? Are you concerned about the future of your business?  Mr. John (Giancarlo) Meazzo, President of GMA3000.COM, the guru of budgeting and financial management and planning has assisted companies in strategizing ways to increase revenues and decrease costs.  Without experience the typical business owner or leader will not be ready for the financial economic impact.  Learn what the best businesses are doing to survive the recession. Not every manager is educated or trained to take measures to maintain the financial viability of the business. In bad times be proactive rather than reactive in using profit improvement and advanced cost reduction methods.  Business should be ready with a defined plan on ways to reduce costs in the event in permanent reductions in business sales.   The plan should comprise the cost reduction in phases or priorities. The reductions may be cutback in management salaries; voluntary unpaid leave of absence; find savings opportunities, such as buying vs. leasing (e.g. PR time clocks; postage stamp machine, etc.); reviewing telephone services and contract services;

You should always look ahead, understand the economy and change the course of   operations and possibly your mission, if necessary for financial survival. Here are the main opportunities: Maximize your cash flow quickly; Reduce your costs rapidly; Coach your team on how to control costs; Make your staff part of the solution.

At times it is hard for management to determine how to cut costs and what to cut. An independent consultant without any attachments to people or operations can suggest obvious ways to reduce costs. In theory when a company is having financial problems, it reduces operating costs and increase marketing and sales costs. Bringing additional revenues may be one of the best ways to maintain fiscal stability. Just consider some of the cost and saving statistics of specialist in the cost reduction management industry:

• Up to 20% of profits may be spent on excessive supplier charges

• A high percentages of NNN commercial leases include overcharges by their landlords

• Approximately 70 % of businesses pay more than they should for basic utility services

• Nearly 9 out of 10 telecommunications audits result in lower rates and/or reduced costs

Managers always look at reduction of everyday business costs as part of their responsibilities.  Many operational costs such as salaries, rent, typically occupy the mind of most managers and financial officers. But the amount paid for healthcare, energy, and telecommunications is often not looked at by administration. The reason? Most companies simply don’t have the knowhow and internal resources to undertake an in-depth audit of their operating costs.

GMA’s consultants know where cost reductions can bring more dollars to the bottom line. These cost reduction experts generally start with a comprehensive audit – usually at no cost to the client – with the goal of reducing costs without impacting the quality of a company’s service or operation. Consultants can potentially help a business to eliminate waste and save thousands of dollars yearly.

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Why Outsourcing Business Services

Many cannot afford a qualified professional mostly due to the high cost and scarcity of top notch experienced accounting and financial management consultants. Mr. John (Giancarlo) Meazzo, President of GMA3000.COM, is the guru of outsourced accounting and financial management. GMA assisted companies with $1 million to $3 billion in revenues and has provided much needed “turn around” support and outsource services.

We can share a secret, for many companies a part time qualified (seasoned) contract CFO may the best alternative to a full time non-qualified CFO.  See an example of the smart alternative to a staff CFO. The contracted CFO should have at least 30 years experience as a CFO and should have worked in at least 5 companies.  We found that CFOs that had only a couple of positions, lack the diversity of experience that is usually needed for such an important position.   In some companies a CFO performs clerical work just to keep them busy.  Many invest a great portion of their time in performing work that can be easily performed by accountants.  The CFO should develop systems and delegate the responsibility for their use to their subordinates.   This will allow the CFO to concentrate on key issues and to assist the corporate executives in planning and financial management. The right experienced CFO will set the foundation for success and growth.   Many companies have closed as a result of inexperienced professionals.   Most non finance executives or board of directors do not know the difference between an accounting manager, controller or CFO.   As a result they fail when hiring this very important position.   Also there are many companies that have highly qualified bookkeepers with a title of CFO.   This can be disastrous.     The CFO should not under-employee himself.  The core of his time should be to insure all operations to financial systems are working well.  The CFO should understand and implement controls, budgets, 5 year plans, direct the financial aspects of the business operation and much more.

The Today’s companies are finding that outsourcing accounting is smart business.

A Gartner Group report indicates that “market perception has shifted from outsourcing as a way for companies to meet short term financial objectives to a technique for strong companies to improve competitive advantage”.   In addition, a recent Chief Executive Magazine/Andersen Consulting survey stated that half of the CEO’s surveyed said they used business process outsourcing (BPO) strategically, but more than 90% said they expected to have strategic outsourcing or strategic sourcing relationships by the end of this year. In short, strategic select task outsourcing is emerging as a cost effective tool for “unbundling” the corporation. Outsourcing can effectively create alliances and partnerships with the professionals in various fields of expertise. The market for outsourcing is estimated to be several billion dollars by the year 2011, according to an Accenture survey.

GMA has provided its clients with “boutique” accounting and financial management outsource services.   At the initial part of our engagement we review all systems to determine weak areas and areas that need immediate attention.   Internal controls are essential to eliminate any potential for theft by employees.   We also invest time to train supervisors, department heads and management.  We educate them in how to make use of financial reports as a tool to operate their departments.  We support the dissemination of financial data and train staff in budgeting, planning and communication.   Engaging companies such as GMA to perform reviews in accounting and financial systems may be one of the best investments a company can make.

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